Privacy Policy for Escalation

Last updated: March 23, 2026

Overview

Escalation is a mobile game developed by Yokocho Labs ("we", "us", "our"). Your privacy is important to us. This policy describes what information Escalation collects, how it is used, and your choices.

Data We Collect

Escalation collects anonymous gameplay telemetry only when you opt in. On first launch, you are asked whether to enable telemetry. You can change this at any time in the Pause Menu.

If you opt in, we collect:

Session statistics: game mode, session duration, number of runs
Gameplay events: scores, max height reached, bosses defeated, levels gained, upgrades chosen, weapons selected, achievements unlocked
Session replays: anonymized snapshots of player position, velocity, height, HP, score, combo count, and touch position recorded every 0.5 seconds (capped at 10 minutes per session)
Platform: operating system name (e.g., "Android")

What we do NOT collect:

Your name, email, phone number, or any personal contact information
Device identifiers (IMEI, IDFA, Android ID, advertising ID)
Location data (GPS, IP-based geolocation)
Photos, contacts, or any data from other apps
Payment or financial information

Google Play Games Services (Optional)

If you choose to sign in with Google Play Games, the following additional data is processed by Google:

Your Play Games gamer tag and avatar (used for leaderboards)
Achievement unlock status and leaderboard scores
Cloud save data (your game progress, synced across devices)

This data is managed by Google under their Privacy Policy. Sign-in is entirely optional — you can play without it.

Anonymous Identifier

When you opt in to telemetry, a random identifier (UUID) is generated and stored locally on your device. This identifier is not linked to your identity, device hardware, or any account. It exists solely to group gameplay events within a session.

How We Use Your Data

We use anonymous gameplay telemetry to:

Understand which game modes and bosses are most popular
Identify difficulty spikes and balance issues
Improve the game experience in future updates

We do not use your data for advertising, profiling, or sale to third parties.

Third-Party Services

Telemetry data is sent to PostHog, a product analytics platform, hosted in the United States. PostHog processes data on our behalf under their privacy policy.

If you sign in with Google Play Games, your leaderboard scores, achievements, and cloud saves are processed by Google under their privacy policy.

Data Retention

Telemetry data is retained for up to 12 months, after which it is automatically deleted. Google Play Games data is retained according to Google's policies.

Your Choices

Opt out at any time: Open the Pause Menu during gameplay and tap the Telemetry/Analytics toggle to disable data collection. When you opt out, any unsent events are immediately discarded.
Opt in later: If you declined on first launch, you can enable telemetry from the Pause Menu at any time.
Google Play Games: Sign-in is optional. You can sign out or remove game data from your Google Play Games settings at any time.
Data deletion: To request deletion of your anonymous data, contact us at the email below with your approximate first-play date and platform. Since data is anonymous, we will delete all matching records.

Children's Privacy

Escalation does not knowingly collect data from children under 13. The game does not require an account and does not collect personal information. The optional anonymous telemetry described above applies equally to all players.

Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top will reflect the most recent revision. Continued use of the app after changes constitutes acceptance.

Contact

If you have questions about this privacy policy or your data, please contact:

Email: hello@yokocho.co